Committing to Fundraising as a Practice

“Our commitment to the process is the only alternative to the lottery mindset of hoping for the good luck of getting picked by the universe”. #SethGodin, #ThePractice.

#Fundraising is a practice, a process, a set of daily habits and efforts, repeated over time, regardless of the outcome.

Fundraising requires persistence and effort in the face of constant rejections.

So how do we sustain that level of effort, knowing that we will be rejected 4 out of the five times we ask?

We commit to the practice of fundraising.

A Practice builds in both the actions and the persistence mindset.

Godin says “Good processes, repeated over time, lead to good outcomes, more often than lazy processes do. Focus on short-term outcomes forces us to make choices that are banal, short-term, or selfish. It takes our focus away from the journey and encourages us to give up too early.´

Approaching fundraising as a practice means that you apply your skills and actions, daily and regularly in order to improve. Without a practice, you will not get sustainable funding outcomes.

Now you: Do you have a daily work practice?

To create a #fundraising practice,

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