A story is worth a thousand words.

As a #nonprofit, it is vital to communicate your impact in a compelling way.
#Storytelling should be a part of every nonprofit’s toolkit.

How you use stories can make or break the message.

Although compelling, extraordinary examples may not be representative of the larger work you do.

Consider using #casestories, stories that combine a representative and compelling example of a person or community you have impacted, with empathy, strong emotional resonance, and data.

According to Sue Holloway, case stories a great way to show your beneficiaries' successes—you can show how they felt about the problem you helped them to solve, outline your solution, and show results in easy-to-digest ways including graphs or images.

By combining data with emotional elements, the story can carry the larger picture and context of what you do without losing touch with the main character of the story. End the case story with a powerful call to action.

Now You: Have you ever been moved to act, through a case story you read?

To elevate your #fundraising efforts, contact lpoller@agilefundraisingfundraising.com
#fundraising #nonprofits