What do you think are the key characteristics of purpose-driven women entrepreneurs?

If you said passion and perseverance, you are correct. However, there are actually a number of skills and traits that in combination determine a woman’s success as an entrepreneur.

According to the new book Innovate Hers, Kurshan and Hurley determined that one set of characteristics is passion, combined with empathy, and optimism.

In the course of interviewing countless women who had launched successful purpose driven enterprises, they found that empathy was a key factor.

This interpersonal sensitivity was reflected in the attention to the well-being of others both internal to their organizations and external attention to the needs of partners, beneficiaries, and clients alike.

This characteristic was significantly higher for women entrepreneurs than for the general entrepreneurial community. Coupling passion, perseverance and empathy, enabled these entrepreneurs to strike a better balance between doing well and doing good.

Now you: Has your empathy been a driving force in your endeavors?

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19Romy Alexandra and 18 others