Fundraisers are focusing on the problem of raising money for right now or are you focused on raising money for the future?

Seth Godin says “People always address the now problems before they work on the later problems”… because of the stories they tell themselves about the problem. All problems must become present problems regardless of whether or not they are immediate.

In other words, if we as fundraisers paint a compelling picture of the problem and need for the future of our organization in ways that make it immediate and palpable, then the future funding needs and vision drive our work in the present.

It is a trap to raise money right in front of you for the current operating budget. That is not to say it’s not urgent and important.

Rather the operating budget for today can be raised by focusing on the big picture, long term. We drop a nut into our current basket while collecting a bunch of nuts for the future.

This agility enables us to hold the long-term view. Seize opportunities that contribute to the present and invest in the future.

❓Now you: Are you focused on raising money with a picture of today or a picture of tomorrow?

There is no time like the present.
Contact me to develop your funding strategies for the long game.
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