Nonprofit Leaders: What do you do when you realize much of the core work you do is unfunded because you are raising money by project?

In my work with nonprofits, I am hearing more leaders talk about this challenge. It goes beyond the need to raise general support to fund administration and operations. We need to articulate our core work that is at the top of our purpose. Projects are an outcome of this larger purpose. Here are some examples:
· Building coalitions of public and private organizations around a societal challenge.
· Catalyzing funding for collective action;
· Publishing best practices;
· Conducting research and development;
· Extending the work across fields or disciplines;
· Influencing policy;
· Creating new field capacity or infrastructure;
· Providing technical assistance;
· Providing funding opportunities to other organizations;
· Disseminating the work pro-bono to developing countries.
The challenge is not in creating projects out of these activities, rather to articulate this larger field-building function as core and worthy of significant funding.

Now You: Do you have a larger strategy or purpose that you have not yet articulated?
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