When I think about strategy development, I think about photography...

We need to see up close and with great detail patterns that may not be visible with the eye alone. The macro lens makes it possible to capture fine-grain details—the pollen covering the legs of a bee, or the inside of an orchid.
But you also need to see what is in the distance also with detail. What is out in our landscape that we do not yet recognize is its value or relationship to us. A telephoto lens helps us to capture far-away objects with an accurate perspective and precise detail.

What about what is all around us?-- our clients, our partners, our competitors, the influencers. A wide-angle lens captures more of the horizontal frame. Gives us a sense of the landscape that we operate in. It allows us to zoom out and see more than what is just in front of us.

We also need to see how all of these pieces and images add up. A panoramic lens captures more of the scene by combining images to create a panorama. It is not until you combine the images that you get a robust, vibrant picture.

All of these various lenses are critical to our strategic planning. They reveal what we cannot see, and they help us to make meaning of our long and short horizons.

Now You: How do you get a panoramic picture for your strategy?
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Photo Credit:
Paulo Makalinao