But we can't afford...

How would I respond when a nonprofit says “we just can’t afford to invest in fundraising right now. Everything is too tight. We are just scraping by….”

I would first communicate that I understand the situation they are in and I know the stress that is causing the organization.
Then I would respond…
· It is important to get out of a scarcity mindset into abundance.
· You need to grow yourself out of your financial hole, not backfill.
· Fundraising is a core capacity, an engine for growth.
· Fundraising needs to be fully integrated into the way you work, your culture, and your mindset.
· Rather than constrain resources, use them strategically to generate new opportunities.

Now You: Do you agree with the idea that sometimes you need to spend money to make more money?

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