How can Purpose Mindset drive a new paradigm for Corporate Social Responsibility and employee engagement?
The #PurposeMindset is a framework that #AkhtarBadshah presents in his new book as a means to inspire companies and their employees to give more and take more action to improve society.
The Purpose Mindset draws on the seminal work on #GrowthMindset by Carole Dweck. It moves beyond individual growth toward workplace and community growth and evolution.
1. Work from your strengths to create greater possibilities.
2. Work from abundance by accessing innovative corporate resources for unprecedented scale.
3. Extend the common good by focusing on the effectiveness not the efficiency of your efforts toward broad community impact.
4. Igniting Movements, rather than building organizations, for societal change.

Badshah writes that Purpose Mindset “can engender the soul of business” and highlights how it transformed Microsoft.
Purpose is renewable energy.
Purpose is to recognize a moral obligation toward others.
Organizations that adopt the Purpose mindset empower their employees to make an impact, thereby creating a virtuous cycle of giving and volunteerism that benefits business while making society better for all.
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