Do you work hard to create polished corporate fundraising materials for your organization? What if you did this one thing instead…

What if you found your organization’s unique voice instead and through it conveyed its specialness?
Think of the memorable organizational voice created in the long-running series “The Office.” There is no question that you are entering a unique world and at the same time get a window into the universal office experience.
Imagine if we captured the unique voice and character of our organization. This might convey to our constituents not only what we do, but the unique way we approach our work. Sharing our organizational voice helps convey our passion, our values.
The show “Schitt’s Creek” features the formerly elite wealthy Rose family, now broke and living in this small town. The characters are all quirky with distinct ways of talking, their urban black and white stylings set against the backdrop of a downtrodden motel where they are now living.
How can your organization be a character in your narrative? This might differentiate you from the many other organizations that do similar work.
What are some memorable organizations you know and what are the ways they express their unique voice?
#fundraising, #nonprofit, #Commnications